Electronic Media Evolution: Past, Present, and Future

The book Electronic Media: Then, Now, and Later provides an overview of the origins of electronic media in broadcasting and its progression into digital media. The approach of Then, Now, and Later focuses on how innovations in the past have set the stage for changing trends in technology, creating opportunities and demands for evolution in both broadcasting and digital media. An accompanying website has been updated to include links to additional resources, summaries of chapters, study guides, practice quizzes, materials for instructors, and more. This new edition includes two new chapters: one on social media and one on choosing entertainment and information experiences.

The thematic structure of then/now/later in the book helps instructors make connections and draw comparisons between media history and current events, thus enhancing student engagement with the material. The book is known for its clear, concise, readable, and engaging writing style, which is appreciated by both students and instructors. The updated companion website provides resources for instructors, such as an instructor's manual, PowerPoint slides, and a test bank.

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